Email marketing is a powerful tool for freelancers. It allows us to reach out to our clients, share our latest works, and even drum up new business. But there’s one major hurdle that many of us face – the dreaded spam folder. In this post, I’ll share some tips on how to navigate this issue.

Firstly, it’s crucial to obtain permission from your clients before sending any emails. This not only shows respect for their inbox, but also ensures that your emails are welcomed. Secondly, always use a valid physical address in your emails. This adds credibility and helps avoid spam filters. Avoiding words that trigger spam filters is also essential. These can include ‘free’, ‘buy now’, ‘discount’, and others.

Another important aspect is to provide an option for your clients to opt-out of your emails. This might seem counterproductive, but it’s better to have a smaller list of engaged subscribers than a larger list of people who are annoyed by your emails. Lastly, don’t send too many emails. It’s important to find a balance – you want to stay in your clients’ minds, but you don’t want to overwhelm them.

Anti-spam filters can be a lifesaver when it comes to preventing your emails from landing in the spam folder. There are numerous options available, so do some research and find one that suits your needs. Understanding why emails end up in spam folders is the first step towards successful email campaigns. By following these tips, you can ensure that your emails reach their intended recipients and help drive your freelancing business forward.

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