As a freelancer, you understand the importance of marketing for your business. However, with constantly evolving market trends and unpredictable economic conditions, it can be challenging to keep your marketing strategy up-to-date. Here are some tips that can help you make your marketing work harder for you during challenging times:

Revisit Your Targeting Strategy

When was the last time you revised your targeting strategy? If it’s been a while, it’s time to reassess. A lot can change in the market in just a few months, let alone a year. Determine if your current customers are still your target audience and if your current messaging resonates with them. Analyze your competitor’s strategies and see if there are any areas where you can differentiate yourself. With the right targeting strategy, you can save costs, increase revenue, and improve ROI.

Experiment with New Channels

Are you just relying on the channels you’ve been using for years? It’s time to branch out. With so many new social media platforms and advertising channels available, it’s a great opportunity to experiment with new channels. By doing so, you can potentially find new customers that you wouldn’t have reached through your old channels. This also allows you to test new messaging and creative to see what resonates with your audience. Start by doing small tests to evaluate the effectiveness of each channel before investing time and money into it.

Remember, with a little creativity and willingness to try new things, you can revamp your marketing strategy and make it work harder for you even during challenging times.