Welcome to the world of freelancing! As a freelancer, your About Page is your first impression. It’s where potential clients get to know you and your business. It’s where you tell your story, share your mission, and showcase your values. But how do you create an About Page that truly resonates with your audience? That’s where Ashlee Sang comes in.
Ashlee Sang is a consultant who helps entrepreneurs create businesses that feel good and do good. She’s a proponent of using audience-focused language, leveraging SEO keywords, and telling a story that reflects the mission and values of the business. And she’s here to help you do just that.
When writing your About Page, it’s important to keep your audience in mind. Who are they? What are their needs? What problems are they trying to solve? By understanding your audience, you can tailor your language to speak directly to them.
For example, if your target audience is small business owners looking for graphic design services, you might use phrases like ‘custom logo design’ or ‘brand identity design’. These phrases not only speak directly to your audience’s needs, but they also help with SEO.
Leveraging SEO Keywords
Speaking of SEO, it’s important to incorporate relevant keywords into your About Page. This helps improve your website’s visibility on search engines, making it easier for potential clients to find you.
But remember, while keywords are important, they should never compromise the readability of your content. Your primary focus should always be on creating content that provides value to your audience.
Telling Your Story
Every business has a story. Your story is what sets you apart from your competitors. It’s what makes you unique. And it’s what can make potential clients choose you over someone else.
When telling your story, don’t be afraid to get personal. Share your journey. Talk about why you started your business. Discuss the challenges you’ve faced and how you’ve overcome them. This not only helps build trust with your audience, but it also helps humanize your brand.
Call to Action
Finally, don’t forget to include a call to action (CTA) on your About Page. This is where you prompt your readers to take the next step. Whether it’s contacting you for a consultation, signing up for your newsletter, or downloading a free resource, your CTA should guide your readers towards the next step in their journey.
Remember, your About Page is more than just a place to talk about yourself. It’s a place to connect with your audience, showcase your value, and guide your readers towards taking the next step with your business.
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